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Omaha Performing Arts Center Case Study

Combining entertainment, education, and an incredible desire to connect with their audience, Omaha Performing Arts Center partnered with Keywest Technology using Breeze Digital Signage Software to create an innovative, user friendly ticketing experience that is next-level. Utilizing a video wall display, they are able to share information, offers, and show lists for their audiences, as well as promote specials, unique events, and other opportunities for their guests. Take a look at the spotlight video created in partnership with Matrox, OPA, and Keywest Technology.



When working with clients on large scale projects, we ask ourselves a few questions before, during, and after the project to ensure that we acknowledge the client’s needs, their vision, and what we can do to better their current approach. Then, we develop a customized solution to support the client in their endeavors, combining a number of factors and team members here at Keywest Technology. Finally, we physically create that solution, provide support, and educate our clients on utilizing their solution.


What kind of problem did OPA have that they needed to solve?

OPA (Omaha Performing Arts) is the owner/operator of multiple entertainment venues in Omaha, Nebraska, including The Orpheum Theatre, The Holland Performing Arts Center, and coming soon, The Steelhouse, an upcoming music venue. They operate a centralized ticketing location at the Holland for guest access, and up until this project, it was a traditional, outdated order counter, where guests obtained tickets through a hole in plexiglass while the ticketer was on the other side of the glass. OPA wanted to update, improve, and innovate the ticketing process to a process that was more open and casual, inviting and friendly, and approachable.


What kind of solutions were considered?

Over the course of a year, multiple discussions and visits to other comparable facilities provided a wide variety of alternatives that included everything from completely automated systems, such as kiosks, to leaving things the way they were with the traditional methodology.


How was the chosen solution decided upon, and how does it solve the initial problem?

In the end, OPA decided that the old “ticket window” was, well, over, and they had no interest in keeping the traditional methods. OPA then settled on an open desk with a beautiful video wall present behind the wide, open desk where multiple ticketers are present, to allow for an easy flow of guest entry, informational support, and a welcoming environment.


How is the solution used today?

The ticketing desk and video wall are actively used today to support guests in inquiries, guest purchases, show schedules, and more. Not only is the design of the space more modern, this new layout offers more room for events in the lobby, as there is now a lot of floor space freed up.

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