Solora360 Builds Digital Signage

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Solora360 Builds Digital Signage 2017-05-10T16:01:15+00:00

Project Description

Recognizing the potential of digital signage to tap into the semi-captive audience of a sports bar, Dorn Beattie, CEO of digital signage ad network for sports bars and similar pubs and pizzerias by selling franchises to small businesses that would secure 10 locations for the system in their assigned territories, sell affordable local ads to mom-and-pop local businesses, and service those advertising accounts by collecting ad content and sending to Solara360 headquarters for insertion into a playlist that loops every six minutes, displaying the ads in an “L” shaped graphic bar adjacent to two sides to the sports action being displayed on the monitor.

Recognizing the potential of digital signage to tap into the semi-captive audience of a sports bar, Dorn Beattie, CEO of Keywest Technology digital signage system, which receives via the Internet the ad playlist and content from Solara360 and plays out the advertising in the “L” format during the hours the sports bar is operating.

Beattie’s ultimate goal is to have thousands of franchisees with contiguous geographical areas that can be tied together to offer local, regional, national and international brand advertisers an audience of millions.