Traditionally, outdoor digital displays have relied on costly LED-based technology. However, Consolidated Financial didn’t have the budget for LED signs, but still wanted to attract the attention of passing traffic to promote the businesses of the building’s occupants, attract new business tenants and offer advertisers a new forum for their commercial messages.
Dubbed “The Paragon” by the building’s owners, the sign also displays information about upcoming seminars, meetings and events, community messages, such as weather conditions, forecasts and local events and market information for stocks and commodities.
To overcome daylight conditions that typically would wash out a projected image making it unusable, The Paragon relies on two custom two 10ft 6in high by 15ft wide AccelerOptics XL-A-Vision high gain (40x +) digital display screens positioned back to back and a triple projector stack per screen.
Driving the projectors 24 hours per day, seven days per week is the Keywest Technology MediaXtreme media server , which building management uses to schedule ads and create playlists. The MediaXtreme also controls the light output of the projectors by taking input from special photosensors positioned outside and relaying digital commands to the projectors instructing them to ramp their light output up or down depending on the amount of ambient light. As a result, images remain clearly visible throughout the day and night.