A major goal of the digital signage portion on the project was to help the restaurant market a variety of products, such as its specialty drink menu, changing daily specials, gift card promotions and other special offers, to build sales and encourage repeat business.
As part of the installation, one MediaZone Pro player controls a large flat panel LCD monitor that greets patrons as they enter the restaurant. Another MediaZone controls playback of digital signage marketing messaging created by IOHI to enhance playback of sports programming delivered to the restaurant via satellite as well as to entice patrons to spend more money at the establishment.
To do that, IOHI built the digital signage presentation around several zones to present a variety of messages to Compadres customers. On the entryway monitor, one zone is devoted to playback of television programming while another large zone rotates various IOHI-created ads about restaurant specials.
The other seven monitors, scattered throughout the dining and bar area of the restaurant include zones for the restaurant’s logo, a smaller zone for daily specials, a text crawl across the bottom of the monitor promoting various offers and a zone devoted to playback of the satellite sports feed.
To schedule the playlist, monitor the playback schedule and manage the overall digital signage presentation, IOHI is relying on Keywest Technology’s MediaZone digital signage software, which makes it simple and fast to integrate text, graphics and video from separate zones into a dynamic digital signage presentation that exceeds the goals Compadres set for the installation.
Completed Aug. 2, the installation at the Owasso restaurant is the first for at least two more Compadres intends to roll out in the coming months.