Fifty to 60 times a week, Mrs. Landry creates ads for individuals and businesses, such as local realtors and used car dealerships, and schedules them for playback on Coast TV 13. She uses the Keywest Technology MediaXtreme and MediaZone Pro software to create, schedule and playback the ads on three Cable One headends.
Most are 15-second spots with a static graphic background, images, text and logos with audio. Occasionally, Mrs. Landry uses the MediaXtreme’s picture-in-picture capability to insert a video commercial in a quadrant of the screen. Playback of all graphics, video and audio is scheduled and controlled with Keywest Technology software.