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The Signage Evolution

By | 2017-06-30T17:46:27+00:00 June 30th, 2017|Keywest Digital Signage Blog|

The sign industry has evolved over the past few decades. You may remember the classic porcelain service station signs illuminated with high-watt light bulbs, like "Texaco" and "Skelly" (which are now highly valued collector items). Then came the vacuum-formed, plastic-faced signs that were backlit with fluorescent lamps and used a marquis with changeable plastic [...]

5 Factors In Selecting The Best Digital Signage Media Players

By | 2017-05-10T16:01:14+00:00 May 6th, 2017|Keywest Digital Signage Blog|

Several key hardware components create a digital signage solution, but the most overlooked (or ignored) is selecting the best digital signage media players for a specific application. The structure of such players is similar to a mini PC, but don’t be fooled; these tiny boxes are engineered for only one task—the reliable playout of [...]

How Will Digital Signage Drive Customer Experiences in The Future?

By | 2017-05-10T16:01:14+00:00 March 31st, 2017|Keywest Digital Signage Blog|

The digital signage industry has significantly progressed since being conceived in the last century. Many of the innovative trends that have shaped the Internet have also transformed digital signage into what it has become today. The future of customer experiences using this platform is not only promising but also delivering that promise [...]

Three Ways to Engage Your Customers

By | 2017-05-10T16:01:14+00:00 March 21st, 2017|Keywest Digital Signage Blog|

An engaging customer experience is at the very core of every business. Maintaining proven engagement techniques is essential, but thriving businesses also need to consider new engagement tools, its pros and cons, so that it can better prosper amidst stiff competition. There are many ways that marketers reach out to customers, among these [...]

How Digital Signage Succeeds in Engaging and Informing Your Customers

By | 2017-05-10T16:01:14+00:00 March 3rd, 2017|Keywest Digital Signage Blog|

The widespread popularity of digital signage today is an evident indicator of its efficacy in promoting companies. Used by local as well as global enterprises, such signage offers you a multitude of options when it comes to the message you wish to send out to your audience or consumers. Do you still find yourself hesitating [...]

Elucidating The Perks and Key Concerns of Cloud Signage for Businesses

By | 2017-05-10T16:01:14+00:00 February 17th, 2017|Keywest Digital Signage Blog|

A new and unexplored technology no more; cloud computing has evolved to become a prominent paradigm for most businesses. In fact, an increasing number of companies across the globe are now able to fully comprehend the power of cloud computing with signage digital. It can also be helpful to read about some of the perks [...]

The Corporate Communication Imperative

By | 2017-05-10T16:01:14+00:00 November 11th, 2016|Keywest Digital Signage Blog|

Quality communication is the quintessence of any thriving business or institution, and now with digital signage being utilized for corporate communications, managers can engage back-of-office employees while simultaneously welcoming visitors as they enter the front door—reaching each segment with unique messages, purposes, and locations. Think about this for a moment: A corporate [...]

Here’s Why Techorating Will Inspire Your Customers

By | 2017-05-10T16:01:14+00:00 July 7th, 2016|Keywest Digital Signage Blog|

Kansas City Country Club Plaza - PHOTO CREDIT-© Wallaceweeks | Dreamstime.com Art moves us, inspires us, and motivates us to think, act, and maybe even change our perspective. That’s why Keywest Technology is delighted to be situated in the vicinity of Kansas City’s Country Club Plaza district, where art and artists are so [...]

Technology Is The Campfire Around Which We Tell Our Stories

By | 2017-05-10T16:01:14+00:00 December 10th, 2015|Keywest Digital Signage Blog|

Experimental musician Laurie Anderson (who’s quoted in the title of this blog) hit the proverbial nail on the head. With the advancement of digital communication technology, mass media has taken on a new connotation today. Compared to just a generation ago, people all over the globe are now creating and sharing stories every day using [...]

Successful Digital Signage is a Team Effort

By | 2017-05-10T16:01:14+00:00 November 19th, 2015|Keywest Digital Signage Blog|

Digital Signage users know that the implementation process can be long and tedious, even worse, like something akin to a moving target that is as allusive as shooting clouds in the sky! It’s time to understand why this is often the case and what you can do about it. It’s not hard to recite [...]

Going Green With Digital Signage Makes Dollars And Sense

By | 2017-05-10T16:01:14+00:00 July 22nd, 2015|Keywest Digital Signage Blog|

It has been shown that digital signage can reduce the environmental impact of your marketing and communications efforts, which of itself can be meaningful in multiple ways when considering greener alternatives. This is all well and good, but digital signage can also be a smarter approach to communications, which makes good business sense, too. In [...]

Is Self-Service The Future Of Banking?

By | 2017-05-10T16:01:14+00:00 March 10th, 2015|Keywest Digital Signage Blog|

Banking services used to be simple and straightforward. You got a paycheck, filled out a deposit slip, walked or drove up to the counter and presto, your needs were met. Perks? Anyone for day-old coffee and a lollipop? Today, banks, credit unions, pay-day loans and other financial firms look more like modern retailers. The amount [...]