This informative white paper from the team of editors at DigitalSignageToday.com is available for FREE.
Keywest Technology has designed, created and installed hundreds of DOOH advertising systems -many of which are highlighted in the company's online Porfolio.
If Digital Out-of-Home (DOOH) advertising is to be effective, several important factors must be considered. Where will the message be viewed? How long will the average viewer watch? What type of content will create the "stickiness" needed to draw viewers' attention and capture it?
These and many other DOOH questions are addressed in a highly informative white paper from the editorial team of DigitalSignageToday.com. "Effective Content for Digital Out-of-Home Advertising," by DigitalSignageToday.com contributing editor Richard Slawsky turns to industry experts from media agencies, outdoor advertising companies and even digital signage hardware and software expert Keywest Technology for the answers.
Among the import concepts examined in this five-page white paper are:
- Sticky DOOH content - What types of content can DOOH content designers rely upon to grab and retain the attention of viewers? From hyperlocal content to sports scores, weather conditions and stock quotes, there's always a type of content to create that stickiness.
- Display savviness - More than half of U.S. households now own HDTV sets. How does this elevated image quality impact the expectations of DOOH viewers? What opportunities does it create for building content screens in new, effective ways?
- Timeliness opportunities - Reaching buyers at the point of sale has always been a strength of DOOH advertising. Equally important is reaching them with the right message at the right time, according to the author of the white paper.
- Interactivity, mobile phones, facial recognition - Several exciting new technologies are emerging that will amplify the effectiveness of DOOH Advertising. Experts offer their perspective on tapping into the potential rewards.
Download this informative white paper today! It's free and the information it offers could change how you approach DOOH Advertising.
Keywest Technology is an expert in the field of digital signage hardware and software. Thousands of customers worldwide use our systems to convey their important digital signage messages. Many are deeply involved in DOOH Advertising. To learn more about their experiences, check out our Portfolio.
And if you need assistance with your DOOH Advertising signage, content playback or management, don't hesitate to contact us. Our friendly team of digital signage specialists are knowledgeable and have years of experience putting together systems that range from a single sign in a retail shop to hundreds spread across campuses, arenas, malls and other large venues.
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