Project Description

For the first time in several years, the Big 12 Basketball Tournament returned to Kansas City in 2008. As part of the community’s weeklong celebration of the event, the American Royal, a local institution, set up a massive fanfest tent within easy walking distance of the separate venues for the men’s and women’s tournament games.

Four components were critical to make the success of the tent: beer, barbeque, basketball and digital signage from Keywest Technology. The tent featured a variety of flat-screen LCD display panels surrounded by tables where the 5,000 fans visiting the venue could settle down to eat some barbeque and have a beer while watching the men and women’s tournaments unfold.
Driving the displays were Keywest Technology MediaZone and Media POD players as well as the company’s I3 interactive digital signage software used to let fans navigate to updated tournament brackets and a map of the surrounding area.
The rest of the monitors in the digital signage network were used to playback a broadcast feed of the games coming from DISH Network, which was interspersed with graphics and text from the businesses that sponsored the tent.