Omaha Performing Arts’ Orpheum Theater recently finished the installation of a DynaScan 65″ ultra high brightness LCD at its front entrance last December. The new display is part of a modernization project, in which all poster-based display boxes were replaced with digital counterparts. The venue sought to update its display technology while preserving the old iconic poster frames and light boxes. For the front of the theater, it needed something bright enough to be seen in broad daylight, but it was also important that the brightness of the display could be turned down during evening hours.
Working with digital signage integrator, Keywest Technology, the company selected a DynaScan DS651LR4 for its sunlight readable image and large format size. The DS651LR4 is a 65-inch professional high brightness LCD featuring a maximum brightness rating of 3,000 cd/m², local dimming LED back light, low power consumption, and a fanless thermal management system for silent 24/7 operation.
Keywest Technology worked with AVIES (Audio Video Information & Entertainment Systems) to retrofit the light boxes in order to accommodate the new high brightness LCD as well as the installation of the screen themselves. For the main entrance, AVIES utilized the existing light box to house the 65” LCD, which not only preserved the historic look of the theater but provided security and protection of the display from the outdoor elements.
The display is used to feature promotional information on upcoming performances and events taking place at the theatre.
A total of 24 various display panels were installed during the project. The marquee on the face of the building was replaced by LED panels, and all poster boards were replaced with modern digital displays.
Omaha’s celebrated Orpheum Theater has served as the home of the finest in local and national performing arts for nearly a century. Located in Downtown Omaha, the Orpheum underwent a major $10 million renovation in 2002 and the ornate splendor of this magnificent theater was enhanced to better serve patrons and artists. A cornerstone of Omaha’s cultural history, this former vaudeville house was constructed in 1927. Recent renovations have restored its ornate splendor – and enhanced acoustics and views.
David Little is the owner of Little & Associates LLC that specializes in marketing techniques that stimulate business growth. David developed a strong background in emerging digital technologies as a product engineer during the advent of digital video before becoming involved with marketing in the high-tech industry for the last 18 years. Today, he enjoys applying his marketing insight to overcome business stagnation, create growth solutions, and enhance customer experiences. For further insight on how digital signage can help your business communicate, visit Keywest Technology. Or, simply call 800-331-2019 or email Sales@KeywestTechnology.com for expert digital signage assistance.