Keywest Technology Names Hal Archer to Head New Keywest Technology Asia Business Unit

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David Little    
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Keywest Technology has appointed Hal Archer to the post of vice president of its newly formed Keywest Technology Asia business unit.

(LENEXA, KS) May 30, 2007 - Keywest Technology today has announced the appointment Hal Archer, a digital signage and television veteran in the Far East, as vice president of Keywest Technology Asia, the company's new business unit with responsibilities for Asia, the Middle East and Australia.

Archer, an American with a long, distinguished career in Asia in the digital signage, TV production, consumer electronics export and manufacturing sectors, will be responsible for the day-to-day sales, marketing and management of the new Hong Kong-based business unit.

"We are all pleased and excited to have Hal onboard running our new Keywest Technology Asia business unit," said company president Nick Nichols. "Hal brings with him a tremendous understanding of the digital signage market as it emerges throughout Asia. No one could be better suited to ensuring our MediaXtreme and Media POD products are delivering the features and functions digital signage network operators in the region require."

Archer joins Keywest Technology with nearly two decades of experience in the media and digital signage industries. He brings strong skills in strategic planning, business development and operational management. Most recently he worked with Digital View, Ltd. where he was responsible for new business development in various vertical segments of the digital signage market.

"I've long admired Keywest Technology's digital signage solutions and the reputation the company has built for unmatched customer service," he said. "I look forward to growing the company's presence throughout the region by bringing to market its solutions to meet the network control and media server performance requirements digital signage professionals are demanding."

About Keywest Technology

Keywest Technology is a leading manufacturer of turnkey and custom products that are solutions for interactive digital signs, digital signage and related narrowcast video markets.  Based in Lenexa, Kan., the company is dedicated to delivering content technically as easy as a day at the beach. www.keywesttechnology.com