Keywest Technology introduces RSS and PC Data Reader add-on for MediaXtreme

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 FOR IMMEDIATE RELEASE                                       

For More Information Contact:
David Little
800-331-2019 or 913-492-4666

LAS VEGAS, NV, (April 25, 2007)-- Keywest Technology today at KioskCom's Self Service Expo unveiled its new RSS and PC Data Reader MediaXtreme add-on that automatically repurposes user-targeted Internet RSS feeds as headlines for display in digital signage news crawls.

Additionally, the new add-on allows MediaXtreme users to specify any .txt file on their computers to drive display of data automatically.

"We believe the release of our RSS and PC Data Reader add-on will help our customers painlessly keep their digital signage content fresh, interesting and appealing," said company president Nick Nichols. "With this new add-on, MediaXtreme users can specify RSS feeds on the Internet to add hard news headlines, financial news blurbs, weather conditions and headlines on literally thousands of special interest topics to their digital signage pages."

RSS, or Really Simple Syndication, allows news organizations, Web portals, bloggers, government agencies or anyone else to feed their content to Internet subscribers as XML files. Keywest Technology's new RSS and PC Data Reader add-on can automatically retrieve the headlines of RSS stories from user-specified Web sites and reformat them as digital signage news crawls.

In essence, the new add-on turns RSS feeds into a specialized news wire service, providing constantly updated information, depending, of course, upon the company or individual creating the RSS feed.

The new add-on works with Keywest Technology's MediaXtreme media servers. It is priced at $995 and is available immediately.

About Keywest Technology

Keywest Technology is a leading manufacturer of turnkey and custom products that are solutions for interactive digital signs, digital signage and related narrowcast video markets.  Based in Lenexa, Kan., the company is dedicated to delivering content technically as easy as a day at the beach. www.keywesttechnology.com