Keywest Technology adds InstaCrawl software as standard feature of MediaXtreme media server

PRESS RELEASE        PRESS RELEASE        PRESS RELEASE

FOR IMMEDIATE RELEASE                                        

For More Information Contact:
David Little
800-331-2019 or 913-492-4666

The move adds the ability to quickly and easily interrupt a playlist with a text crawl of up-to-the-second information.

(LENEXA, KS) June 11, 2007 - Keywest Technology today announced it has added the company's InstaCrawl software as a standard feature of the MediaXtreme media server.

InstaCrawl is a simple, reliable applet that effectively turns a MediaXtreme digital signage network or community TV channel into an early warning/emergency announcement system. It operates securely on any PC and allows first responders and professional communicators to turn their information into timely warnings.

Prior to today's announcement, Keywest Technology sold InstaCrawl as a $495 single-license option. With today's move, the company has added InstaCrawl to the MediaXtreme at no additional charge.

"Keywest Technology continues its tradition of delivering the tools communications professionals who rely on digital signage need to get the job done right," said company president Nick Nichols. "By adding InstaCrawl as a standard feature, we are making it easy and affordable to interrupt MediaXtreme playlists with emergency messaging. After all, safety should not be an afterthought."

With InstaCrawl, there's no scheduling, no cumbersome GUIs and no red tape to get an emergency message on a MediaXtreme digital signage network. Users simply enter their password authorization, type in their message and press send. Such convenience makes it easy to override existing MediaXtreme playlists in an instant to communicate emergency messaging without taking the time to manually interrupt the playlist.

About Keywest Technology

Keywest Technology is a leading manufacturer of turnkey and custom products that are solutions for interactive digital signs, digital signage and related narrowcast video markets.  Based in Lenexa, Kan., the company is dedicated to delivering content technically as easy as a day at the beach. www.keywesttechnology.com