Digital Signage

Wyoming Judicial District Relies on MediaXtreme

The District of Wyoming is warning prisoners that they’ll get more time added to their sentence if they use a gun when committing a crime.

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The federal government is serious about gun crime. Convicted felons caught with a firearm during the commission of another crime automatically get five years added to their sentences.

However, if that deterrent is to work, criminals have to know about it. Enter Project Safe Neighborhoods, an initiative of U.S. Department of Justice to educate the public about the penalties for using a firearm and in the process reduce gun crime.

While most federal judicial districts use billboards, TV commercials and radio ads to get the word out, the District of Wyoming has directed its no-firearms messaging at a highly targeted audience: inmates in local jails and state prisons.

On the surface, the concept of playing back video announcements to prisoners to inform them of gun penalties seems simple. However, playback from video cassette recorders was out of the question. Jailers are just too busy to feed taped messages into the VCRs throughout the day.

The district found an alternate solution in the Keywest Technology Media POD , acquiring 18 for use in correctional facilities around the state.

The Wyoming application required special filters and switching capability that allow a cable TV source to be interrupted during commercial breaks at the top and bottom of the hour so firearms messages and other announcements can be inserted. That’s not always easy, especially when there are 60 to 180 cable channels, each with their own commercial breaks. However, the MediaXtreme provides the control needed to pull off the job.

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Video announcements from the late criminal-defense attorney Johnnie Cochran, warn felons about carrying firearms, the consequences of using and dealing methamphetamines, spousal abuse and other messages are distributed on CD to each site, where the material is downloaded to the Media POD.

While there’s no empirical data on whether or not the program is reducing gun crime, anecdotal evidence suggests the program is working.

“Drug dealers are a group we really don’t want to have firearms,” said Tony Young, law enforcement coordinator at the U.S. Attorney’s office in Wyoming. “Some have commented that they don’t’ carry a firearm because they don’t want five years added on. If they have a gun, they know the numbers.”

Integrator: Mega Hertz 

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