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A Wichita-area homebuilder is
using a hybrid implementation of Keywest Technology’s MediaXtreme to help
customers find the information they want.
For about
the past year, Randy Dean Construction in Wichita,
KS, has used a unique
implementation of the Keywest Technology MediaXtreme media server to market its
model homes, designs and inventory more effectively to prospective home buyers.
Thanks to
a unique implementation of the MediaXtreme and a touch-screen sensor interface
from ELO home buyers and realtors can interact with a 32in LCD flat panel
monitor to take full 360-degree virtual tours of homes, access and print floor
plans, examine the company’s home inventory and access the builder’s Web site.

Out-of-home
media specialist DSX Media in Wichita delivered to the
home builder a complete, turnkey interactive digital signage implementation
that included all creative content, interactive branching, digital signage
hardware and software, touch-screen controller and flat panel sign. DSX Media’s
involvement didn’t stop there, however. DSX Media also sold video advertising
to aligned businesses, like mortgage bankers and title companies, that paid for
the interactive system in less than a year.
The
system is a hybrid digital signage implementation that skillfully marries
playlist management and video/audio playback of a digital signage system with
the interactivity of a digital kiosk. The digital sign cycles through a loop of
video that includes a three-minute commercial for Randy Dean Construction
followed by 30 second commercials for paid advertising until a prospective home
buyer touches the screen.

With that
touch, the system shifts into kiosk mode so buyers can interactively retrieve
the information they are seeking. In effect, it becomes a virtual sales agent
to answer questions while real, on-duty sales people are occupied with other
potential buyers.
Since its
implementation the system has helped Randy Dean Construction’s sales agents to
become more productive and given potential home buyers fast, fun way to get the
answers they want about the home of their dreams.
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