Digital Signage Keeps Elvis Alive at Graceland Museum

ELVIS PRESLEY MUSEUM AT GRACELAND Memphis, Tennessee

Hundred of thousands of fans of Elvis Presley trek to Memphis, TN, annually to visit his Graceland home and museum. Keeping them abreast of important information, like the price of admission, schedules and exhibits is a digital signage system under the control of a Keywest Technology MediaXtreme media server .

Upon admission, one of the first things visitors on the Graceland tour see is a largescreen presentation about Elvis that includes historical video, movie clips and music videos. That content resides on and is played back from another Keywest Technology MediaXtreme.

Graceland’s creative staff continuously updates the content in this presentation drawing from thousands of hours of Elvis footage. Using the MediaXtreme’s MX Editor, they can build playlists of fresh content, modifying it to meet the needs at hand without taking the large-screen presentation offline.