Danish Retailer Matas Composes Digital Signage with MediaXtreme

Hoping to capitalize on those strengths, Danish retail giant Matas boldly chose to embark on a pilot project retiring many of its ordinary signs in a few stores in favor of a series of hip flat-panel displays strategically positioned to command attention and create a special retail ambiance geared toward attracting young women with an interest in beauty and fashion.

Matas rolled out its initial installation of 10 digital signs at a single retail store in Copenhagen using new flat-screen LCD displays, a video projector and 10 full-featured MediaXtreme media servers from Keywest Technology.

Matas has ringed the top of its store with LCD displays and strategically stationed smaller LCD panels as end caps on shelves to target messages to customers looking for specific merchandise. Those dynamic end caps replaced tired, static, backlit displays that were simple to forget and easy to ignore. What makes the digital signs such a powerful marketing vehicle for Matas is their ability to display video, overlay text announcing specials and blend in graphics, including digital still images and digital merchandising posters –all of which can be changed for each digital sign at a moments notice without interrupting the existing message mid-stream.