Danish Retailer Matas Composes Digital Signage with MediaXtreme
Hoping to capitalize on those strengths, Danish retail giant Matas boldly chose to embark on a pilot project retiring many of its ordinary signs in a few stores in favor of a series of hip flat-panel displays strategically positioned to command attention and create a special retail ambiance geared toward attracting young women with an interest in beauty and fashion.
Matas rolled out its initial
installation of 10 digital signs at a single retail store in
Matas has ringed the top of its
store with LCD displays and strategically stationed smaller LCD panels as end
caps on shelves to target messages to customers looking for specific
merchandise. Those dynamic end caps replaced tired, static, backlit displays
that were simple to forget and easy to ignore. What makes the digital signs
such a powerful marketing vehicle for Matas is their ability to display video,
overlay text announcing specials and blend in graphics, including digital still
images and digital merchandising posters –all of which can be changed for each
digital sign at a moments notice without interrupting the existing message
mid-stream.
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