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Conventioneers
traveling to Las Vegas
can keep abreast of the latest convention-related news and industry events by
tuning in to Cox Media’s Tourism and Convention Channel (TCC).
Available in 37
Las Vegas hotels –with a total of 75,000 rooms- TCC offers those attending
conventions the chance to catch-up on convention keynotes, seminars and events
that they’ve missed from the comfort of their own hotel rooms.
Las Vegas is the No. 1 convention
destination in the United
States and perhaps the world. In 2004, there
were more than 22,000 conventions held in Las
Vegas that attracted more than 5.7 million
conventioneers.
Fueling the
Tourism and Convention Channel is a unique blend of programming and technology.
Programming comes from Cox Media partners, such as The History Channel. The
technology comes from Keywest Technology.
Partner-supplied
programming is edited into an eight-hour block that rotates three times per
day. When a convention comes to town, video footage and reports shot during the
convention can be updated daily and shown in a looped format on the channel.
At the heart of
TCC is a Keywest Technology MediaXtreme. With the MediaXtreme, Cox Media
creates and schedules playback of graphics and text crawls that are a mix of
local news, convention updates and promotions. A composite video feed from the
cable system’s SeaChange video server is fed into the MediaXtreme, where it’s
sized with the MediaXtreme’s video picture-in-picture card. Lower-third text
crawls and graphics are also added with the MediaXtreme.
Two schedules
are created for the Tourism and Convention Channel. The first is generated with
the MediaCreator software to schedule text crawls and graphics, while video
playback is scheduled from the SeaChange video server. Together, the schedules
give Cox Media complete control over what is played out and when it appears.
Integrator: Mega Hertz
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Keywest Technology Digital Signage Portfolio
