Digital Signage Content May Be Closer Than You Think
Don’t forget
about all of your company's sales, training and marketing resources when
planning content for your digital signage network.
Congratulations.
You’ve made the commitment to improve communications around your corporate
headquarters with digital signage. You’re convinced it can grab the attention
of your fellow employees, inform workers of important announcements and even
motivate them to attain higher levels of performance.
Now
you’re faced with a hard reality: Where are you going to get the content for
your corporate digital signage network? Before you panic, if you’re like most
businesses in America,
you have quite a few resources at your fingertips that will make providing
content for the digital signage network easier than you might think.
An
obvious place to start is your portfolio of marketing resources. JPGs, GIFs and
TIFFs files of everything from company logos to photos of products, employees,
executives, offices, production lines and even installations of your company’s
products at customer sites are a good place to start.
Don’t
forget your video resources. Perhaps you have commercials, footage from corporate
meetings and seminars, awards ceremonies, company trips, training sessions and
other events that will come in handy.
Next
review your company’s customer and employee training materials for graphics
that might frequently be needed. Cut-away drawings of products, illustrations
of manufacturing techniques and processes, flow diagrams and pie charts are but
a few of the resources that probably are available. Don’t restrict your search
to printed material. Remember to review PowerPoint presentations, Flash
animations and HTML pages for these content treasures.
Depending
upon where you intend to display your digital signage information, another
invaluable source of information can be the very spreadsheets production and
sales managers use to track performance. Tools exist that allow data acquired from
these sorts of applications to be automatically formatted and presented on a
digital signage network.
In the
hands of your in-house communications department, these existing resources can
be transformed into digital signage gold. It’s not that your creative team
won’t ever have to take pictures or shoot video footage. Certainly, if you
intended to create and maintain a digital signage presence that’s fresh and
engaging, you’ll constantly be adding new content. However, the decision to add
a digital signage network at your company doesn’t have to create headaches for
them, either. You and your company already possess many of the elements needed
to get started. It’s just a matter of identifying existing resources and
putting them to work.
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