IOHI Creates Interactive Point of Sale Solution for Auto Dealers

Keywest Technology enterprise partner IOHI of Tulsa, OK, builds an extensive interactive presentation for a high-profile East Coast auto dealer.

IOHI, one of the nation's premiere one-stop audio/video marketing companies based in Tulsa, OK, recently designed and implemented an extensive hybrid interactive digital signage project for a high-end auto dealership on the East Coast.
Working with the automaker's design specifications, colors, and existing promotional and commercial video footage, IOHI built a 300-page deep interactive presentation that lets customers take an interactive approach to configuring the type of car they want, the financing package they desire and warranty options that best meet their needs -all via an interactive flat panel digital sign.

As an enterprise partner of Keywest Technology, IOHI relied on the company's Media POD to playback the pages it designed, Keywest's I3 software to add interactivity and a flat panel display with touch screen controller. To create the presentation, IOHI designers built multiple "Head" template pages as starting places for each interactive section in the presentation.

From these Head pages, customers and salespeople can touch buttons with hotspot overlays created in Keywest Technology's I3 interactive software to navigate to the specific information they desire. IOHI also cleverly employed the I3 software to allow customers to change the color of the car model on screen as well as its interior.

To leverage the ability of the Media POD to attract attention, IOHI also created a slide show presentation consisting of still images of the automaker's vehicles, "run footage" of the cars on a track and clips from current commercials that play back when the signage system is not being used in interactive mode.

According to IOHI director of operations Dana Justus, there are multiple opportunities to increase ROI at car dealerships by leveraging the power of Keywest Technology's hybrid interactive digital signage technology. Beyond the "auto configurer," dealerships can place interactive panels on the desks of finance managers to help customers build complete packages to their liking, she said. Additionally, dealers can benefit by mirroring many of these interactive features on interactive signs in their waiting areas so customers can spend their time concentrating on cars rather than on TV programs.
For more information about IOHI and how their creative digital signage solutions can enhance your point-of-sale results, contact Alec Davis by phone at 918-712-6245, or go to www.iohi.com.