The right software is the key ingredient to digital menu board success

The company's Menu Board Manager add-on for MediaZone is an affordable way to transform an otherwise time-consuming job into an easy and fast task.

With Menu Board Manager, it's simple to populate the program's built-in templates with price and selection data from documents, spreadsheets as well as XML and Web sources.

In today's economy, businesses that can respond quickly and effectively to newly presented opportunities have the greatest chance of success.

Consider the local deli, fast-food eatery or even the most upscale of restaurants. These businesses must promote their constantly changing menus with up-to-date entrees, appetizers, desserts and pricing.

With food items and pricing potentially changing everyday, the old approach of printed menus on stands outside of an establishment, kindergarten-style plastic lettering pushed into grooved boards and even backlit printed signs suspended from a wall behind the counter are old, tired and less than effective. Enter digital signage.

Digital signs allow restaurateurs to respond quickly to changes in pricing and menu selections. They make highlighting new specials and promotional offers at a moment's notice practical, providing added marketing flexibility. They also reduce the expense of printing new signage. Together those benefits can significantly impact the bottom line.

But the benefits don't stop there. Consider that unlike printed signs, digital signage is not static. It's easy to add motion and even audio to a menu board. Imagine hearing the sound of a searing steak on the grill as an image of the chef grilling the steak comes up on the sign. Try that with print.

Keywest Technology offers a special-purpose add-on for its popular MediaZone digital signage software that makes creating attractive, effective digital menu boards fast and easy. The add-on, Menu Board Manager, is an affordable way to tap into the power of digital menu boards.

With a suggested retail price of $995, the simple-to-use add-on let's restaurant managers easily extract data, such as pricing information and entree names, from text documents, Microsoft Excel spreadsheets, XML sources and Web sources, to populate attractive, pre-built menu board templates. No special technical knowledge is required. The process is fast, simple and automatic.

The software also lets restaurant chains tap into the power of networked digital signs by supporting centralized management of multiple digital menu boards for every MediaZone player in the network. Menu Board Manager can make national, regional, local or even restaurant-specific changes to digital menu boards from a central control point. Or, really turn up the revenue potential by selling advertising spots on the network and manage how the commercial messages will appear across the entire network with Menu Board Manager.

In today's challenging economy, businesses need every advantage they can get to stay ahead of the competition. For restaurateurs, Keywest Technology's Menu Board Manager and MediaZone digital signage software deliver that leg up.