Digital Signage Improves Retailers Bottom-line
Successful retailers are rethinking advertising thanks to a new in-store approach to messaging. It’s called “point-of-decision” marketing, and you can use it improve the shopping experience of your customers. It can increase how long your customers shop and the size of their purchases. It can even motivate them to decrease the time they take deciding to buy.
Point-of-decision marketing gives you an effective tool to restore declining revenue and improve sales of high-margin transactions.
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Putting point-of-decision marketing to work is allow about control, and Keywest Technology gives you the tools you need to build, schedule and deliver the digital signage messaging that speaks to shoppers when they’re most inclined buy. It can serve up the right message at the right time to guide the buying process where you want it to go.
It plays any kind of media
- video
- sound
- graphics or
- text from virtually any source
Point-of-decision marketing means selling your products to people who have demonstrated an interest in them—and who are able to make an immediate purchase decision.
Examples:
A high school senior and her mother enter a formal dress shop looking for prom fashions. As they approach the dress racks, a paid commercial spot from a name designer plays on a plasma screen. It features the latest prom dresses in a setting that motivates the shoppers to focus on higher margin merchandise. As the shoppers approach the checkout, an RFID triggers the system to play back appealing messages suggesting accessories like jewelry and the right color shoes on a flat panel near the register.
A man picks up a circular saw at in the tool crib of a national hardware chain. A motion sensor triggers a nearby screen to playback a video message suggesting a carbide saw blade, up selling the shopper to a higher-margin blade.
Automating higher sales
Digital signage magnifies sales potential by augmenting the work of your sales staff, giving you greater assurance that customers are given every conceivable purchase opportunity.
Digital signage can loop branding messages, interactive customer services, scrolled sale announcements, DVD programs, cable TV feeds or even paid advertising messages from your suppliers, helping to pay for this amazing marketing tool.
Digital signage offers unprecedented flexibility. Day-part your marketing messages, aiming specialized messages at shoppers based on their time-of-day demographics. You can’t do that kind of targeting with printed signs.
Your suppliers will gladly pay for this ad placement because it connects with customers when they’re most receptive to a sales message...while they’re shopping.
Keywest Technology gives you power
- to communicate through closed circuit, broadcast or Internet
- to split the screen into zones for maximum impact and information delivery
- to add weather scrolls and other timely content
- to import cable TV programming and Internet content
- to send different content to different screens—and to different parts of those screens anywhere on your network.
Build your messaging by dragging and dropping media elements –like video, sound, graphics and text- onto a time line. Keywest Technology makes it easy to deliver the right selling message to the right audience…at the point of decision—that crucial moment when the shoppers have the inclination and the opportunity—to make a purchase.
More Keywest Help:
If you prefer, please call Keywest Technology at 800-331-2019 toll free (U.S. only) or dail +1 913.492.4666 to learn more about improving your bottom-line with digital signage. Solutions engineers are available for free consultation.
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