Interactive Digital Signage Finds Home with Beazer

Beazer Homes, one of the largest home builders in the United States, is using Keywest Technology's award-winning Media POD in conjunction with the company's I3 interactive digital signage application to help market inventory from model homes in Florida.

The homebuilder uses the interactive system to allow prospective home buyers to access desired floor plans, check out options that can be added and browse its existing inventory. Additionally, Beazer Homes allows allied businesses, such as title insurance companies and mortgage brokers, to buy commercial advertising time slots on the signs to generate revenue and offset the cost of the systems.

Beazer Homes contracted with DSX Media in Wichita, Kansas, to create content for its interactive digital signage, guaranteeing the installation maintains the professional look and high standards the home builder desired.

Besides the interactive touch-screen capability of the signage, the system employs motion sensors to detect the presence of visitors so that audio can be ramped up or down depending on their proximity. The closer they are to the digital signage system, the louder the audio becomes. Conversely, as visitors walk away, the audio level instantly ramps down to restore a less intrusive ambiance. Additionally, an embedded video camera is used to capture demographic information and monitor the security status of properties.