Advertising on Digital Signage Media Players
Considering how often advertising needs updating—think daily—the process of managing ad content on media players can be truly daunting for media managers. If this is your primary reason for deploying digital signage, then it is important to search for software systems that allow easy tagging of content and assignment to media players. Once again, cloud-based digital signage media players make all of this so much easier than in the recent past. A better system today is managed over a web browser. It should have multiple zones with assignable admin privileges for those zones. It should support nested playlists that can be triggered with external inputs such as weather conditions, traffic conditions, or some other variable, such as inventory, etc. These scheduled or triggered ads ensure that relevant, targeted content gets delivered to specified audiences.
These are some of the trends shaping the future of this industry. Yes, there are still elements of the Wild West in digital signage, so you should be leery of gimmicky pricing schemes that promise the world for free, old technology, or inferior technology that makes your screen blue and turns your face red. When searching for digital signage media players, prefer the system that is in sync with your needs and makes sense from a corporate viewpoint—not a consumer viewpoint.