Traditional Print Adverts
For non-marketing purposes, permanent architectural signage makes sense when customers need to find their way around a store, a complex, or a campus. However, traditional print ads are losing ground to easy-to-change digital signs for many marketing purposes. Of course, a simple print ad does do its part when placed at point-of-purchase counters by eliciting enquiries from customers or informing them of discounts and other promotions—like that nifty app your company just launched! With that thought in mind, it’s really important to consider the psychographics of your customer as to the best way of engaging them. For example, you might consider hosting contests through social media channels, which may be more relevant today for the majority of shoppers. Well crafted campaigns have proven to be a means by which businesses collect a great deal of customer data while also providing digestible marketing content without much ado.
Using new technologies via digital signage enables a business to successfully engage its customers and build customer loyalty. Adopting this technology can add relevancy to your marketing plan, provide useful self-service that enhances customer service, and if executed with acumen, may generate a wow experience that will in some way engage your customers, encouraging them to keep returning to the awesome experience you provide.
Of course, you can do nothing and play “wait and see”, but whom are you going to complain to when your customers drift away from your business? Hence it is crucial for every business to adopt the best digital practices for an engaging customer experience.