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Consumer love affair with touch screen tablets, mobile phones bodes well for future of interactive digital signage


New research reveals dramatic growth for touch screen-based digital signage over the next three years.

People voting with their dollars have demonstrated how much they appreciate accessing information with a simple touch.

Keywest Technology blog explores implications of new Nielsen DOOH location-based media findings.Recent research from IHS iSuppli forecasts touch screen digital signage will grow by a factor of seven over the next three years.

Why? There are lots of reasons, but among the most important is the clear acceptance by millions of consumers around the world of touch screen phones, tablets and media players.

This love affair will help propel interactive digital signage to heights it may have taken much longer to reach, simply because consumers have demonstrated that they're comfortable accessing information they seek with the touch of a finger.

But as with anything digital signage, the success of touch screen technology ultimately will depend on the content consumers access. No matter how strong their affinity for using touch to control their experience with technology, consumers won't long suffer ill-conceived, poorly constructed interactive digital signage content -regardless of touch screen control.

Recently, Keywest Technology posted a blog with more details about the IHS iSuppli findings and the importance of interactive content. In fact, every month we publish our insight on what's going on in digital signage -something you don't want to miss.

Speaking of online resources we publish, a Keywest Technology white paper on interactive digital signage provides excellent insight into the topic.

As always, if we can be of any assistance in meeting your digital signage needs, don't hesitate to contact us.

 

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