Kansas City Zoo Takes the Digital Signage Plunge

When the Kansas City Zoo wanted to engage visitors in a fun, educational manner with its new polar bear exhibit, it turned to Keywest Technology for a digital signage solution that would complement the remarkable experience of visitors with the bear.

The Polar Bear Passage exhibit brings visitors face-to-face with the Zoo’s new polar bear as it dives below the surface of its polar pool, walks along the bottom and swims up to the clear glass wall separating visitors from the animal.

Five large LCD-based digital signs driven by the Keywest Technology MediaZone digital signage system complement the main attraction of the exhibit. The signs present a mix of video, animation, graphics and text aimed at enhancing visitor interest in and knowledge about polar bears.